At Bluprint (an NBCUniversal company), Bluprint helps people channel their creativity through expert-led online classes and inspiring original series. Innovation management software is used to develop both products, ideas, and organization innovation. It includes tools that allow employees to collaborate on ideas. The focus is to allow the organization to respond to external or internal ideas and opportunity. Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action. Voice over Internet Protocol is a category of hardware and software that enables people to use the Internet as the transmission medium for telephone calls. Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.