Fanatics, Inc. is an American online retailer of licensed sportswear, sports equipment, and merchandise, formed in 1995 and headquartered in Jacksonville, Florida. Fanatics offers product via its Fanatics and FansEdge brands, as well as sports collectibles and memorabilia through Fanatics Authentic and SportsMemorabilia.com. Fanatics also currently operates the e-commerce websites of major professional sports leagues (MLB, NASCAR, NBA, NFL, NHL, PGA, MLS, and UFC), major media brands (CBS Sports, FOX Sports, and NBC Sports), and over 150 collegiate and professional team properties. They are also the exclusive online distributor for the United States Olympic Team.
Fanatics has relationships with over 1,080 product vendors, including such companies as Freeworld, Front Row Couture, Empire Warehouse, 47 Brand, Adidas, Majestic Athletic ("Majestic"), Mitchell & Ness, New Era, Nike, Reebok, Rock Em Apparel, Under Armour, and over 1,000 others. Fanatics, Inc. also owns Fanatics Apparel, which produces licensed sports apparel exclusively for the Fanatics umbrella of sites. Additional offices are located in Boulder, Colorado; Conshohocken, Pennsylvania; Rockwall, Texas; Roanoke, Texas; Deerfield, Illinois; Arlington, Texas; Fort Lauderdale, Florida; Irving, Texas; San Mateo, California and Memphis, Tennessee.