They will cover the most effective ways right now to improve your online marketing and lead generation for small businesses.
They discuss the tools and techniques on 21st Century online marketing.
They share case studies of 'what's working now' so you can copy or adapt for your business.
Our topics include: Website construction, Marketing tech tools, techniques for conversion optimization, basic Seo, Email marketing.
Periodically they share more powerful techniques, Data Enrichment, Email Hashing, Audience layering, Data driven Dashboarding, Geo Fencing, Reverse IP audience building, Identity Graphs, depersonalization and Machin Learning (ML) and Artificial Intelligence (AI). These are Described as "Red Pill" Marketing ( referring back to the movie the Matrix)
I'll share some powerful info on How to make better business decisions.
For solopreneurs, I have some valuable tips on what to focus on now.
In support of curve flattening and social distancing, they will shift out meetup to be online not meeting at my favorite breakfast place "The Encinitas Cafe". They will resume their small business live meetings as soon as this national crisis abates. In the mean time, they offer Access to support for small businesses via zoom.