STOP Your Business From Being Commoditized!
You CAN Stop the Commoditization!
At June’s Month’s No B.S. Marketing Meeting
“We’re all just a moment away from commodity hell.”– Jeffrey Immelt, Chairman and CEO, GE.
Commoditization occurs when consumers can buy the same product or service from MANY different places, small OR large businesses – ONLINE OR OFFLINE.
When this happens, PRICE becomes the only distinguishing factor in commoditized products or services.