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How Tech Innovation Helps Hospitality Companies Level up Their Business

Hospitality is one of the fastest and most continually changing thanks to the speed development of technology.
By Jade Nguyen | EnvZone Former Staff
on April 14, 2019 | 6 min read
Image credit: Occipital

Hospitality is one of the fastest and most dynamic industry thanks to the development of technology. Today, not only top corporations but also small hotels and motels are competing fiercely to scramble for customers. The toughest challenge that they have to face is: How to bring customers a perfect experience?

Do not worry – we are here to help you out!

Here are some technology initiatives that are transforming the hospitality industry and your business

Voice Control

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First thing first, what is voice control?

Voice control is a type of voice recognition technology, which allows devices such as smartphones, smart TVs and home hubs to understand and carry out spoken commands.

and why is it notable?

It is not until 2018 that the "voice control” becomes highly recognized, its support features and the number of users increases dramatically. More and more new products from voice recognition software with Artificial Intelligence, which were launched around the world such as Apple Siri, Google Assistant, Amazon Alexa, Microsoft Cortana or Samsung Bixby, etc. to integrate voice into both the guests' experience and your business operation. For example, Wynn Las Vegas is one of the first hotel groups to invest in Alexa for all 4,748 rooms.

Best Western Hotel & Resort also started the Amazon Dot application for both guests and staff earlier this year.
For your business, voice control brings a world of possibilities from enabling staff to communicate with each other faster to offering an impressive experience to hotel guests. Voice-enabled devices are becoming popular in hospitality, and many hotels have already accepted this new and exciting piece of tech.

Augmented Reality (AR)

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Augmented reality (AR) is a type of interactive, reality-based display environment that takes the capabilities of computer generating display, sound, text, and effects to enhance the user's real-world experience. Moreover, AR creates an entirely new experience, not just for the gaming industry but also for hospitality companies which are becoming more and more popular and reliable for hoteliers everywhere.
Furthermore, AR allows customers to envision rooms, meetings and event spaces. For instance, corporate clients can imagine and experience their function areas before making their booking. And for couples, AR provides them the opportunity to view their potential room for wedding setup, prior to making the most important decision of their life.

For example, Hotel Zetta — San Francisco, USA- an example of applying AR technology in their business. Rooms have a G-Link video streaming station so that guests can connect their phone’s Netflix app to the giant flat-screen TV on the wall. And staff members use Alice, a software solution that helps creates a personalized experience for guests.

Internet of Things (IoT)

IoT connects smart devices and creates an interactive web by the Internet. Some hotels have adopted several types of IoT so that they can manage guest’s room temperatures through temperature regulators or air conditioning systems. This allows the hotel to reduce energy costs for heating or cooling empty rooms. Also, IoT plays a vital role in giving the best comfortable, high-quality customer service experience by taking advantage of the information obtained from customers during the first use.

Mobile Key: It’s a Reality for the Hospitality Sector

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Image credit: Occipital

Last but not least  -  mobile key! I bet it’s not a surprise to you!

Using keys to unlock rooms with cards would soon be replaced by this system. Technology always has a solution! This is the best ways to create the best guest experience. There are some clear reasons:

  1. The solution should make it quick and user-friendly to use their mobile key to unlock their room as-well-as assigned access-controlled areas.
  2. Today, mobile keys are the safest form to enter in hotels room. Hence, the mobile key ensures the customer’s safety.

The fact is that there is a good deal of new technologies out there that can make your business better, more ideal and more interactive experience.

Take Away

Now it’s time to discuss the future of technology. Hotel technology initiatives mentioned above are now a “must-have” in your business and at the moment, these extra bits of technology are more up-and-coming.

Want to share your thoughts?

We’d love to know, so please share your thoughts in the comment section!

Related post: How Augmented Reality Can Enrich the Hospitality

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