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6 Good Ways to Promote a Website Effectively for Businesses

The world of website promotion can be intimidating and confusing even expensive. Not everybody has the financial budget to pay for advertising costs as well as event sponsorships. 6 ways below will help you promote your website without money.
By Quora Contributor | EnvZone Media Associate
on October 27, 2019 | 4 min read
Image Credit: FlensGameDev

What are good ways to promote a website? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

Go for these following methods, so as to promote your website:-

#1 Focus on the SEO

Before you begin working on your website content, you need to know the about the SEO that will work for it. You can make use of the Google keyword tool planner to help you find the best keywords for your niche market.

Remember! Focus on long-tailed keywords versus short keywords as you might struggle to rank for a broad keyword. Focus on those keywords that have low competition and high search frequency, so that, it can help you to create blog posts that are compelling and have chances of getting noticed.

Using the right SEO strategy will help you a lot in the promotion of your website. Promoting your website by using traditional SEO is still one of the best ways to gain natural traffic and a higher ranking.

#2 Dominant Social Media Marketing

The world of social media has brought a tremendous change in online marketing. Creating a social media account, and interacting with the customers is also a good way to promote a website. You can create connections with the customers, and you can even gain instant results as a result of your communication with them. Facebook and Twitter still remain to be the dominant forces of social media,but now Instagram has also began to catch on as an another way to promote a website.

#3 Start Search Engine Listing

Another simple way to start getting traffic to your website is by using the search engines. Try submitting the new content to the search engine directories like Google, Yahoo etc. so it can be indexed. Major search engines offer this service for free, and you can acquire it with the help of smaller search engine directories as well.

#4 Relevant Reciprocal Linking

One way to show the search engines that your website is trusted is by having other websites linked to your site. If you want a promotion, you can include websites like guest blogging, forum posting, link exchange, and news articles. Avoid linking your site to a number of low-ranking, low-quality sites. The search engines will reward you with a higher website ranking when they notice that your website is linked to higher ranking, authority sites. Try focusing on creating links which are relevant to the readers, and use quality keywords or phrases to gain that link. Inbound links are an important part of the SEO world, but you must be careful in the way in which you are creating them. If you do too many at once, your website might be even banned from the search engines. Slow and steady is the best way to go when you are working on with quality inbound links to your website.

#5 Priority to Quality Content

Creating quality content is extremely vital for your website, and also for the overall ranking of your website. Write the kind of content that is relevant to other people and fresh and people want to read and promote their it even own blogs/websites and on social media account . When you create a company blog, take the help of Google Authorship to help you gain visibility. This initiative will link all your articles together, and they will certainly rank higher in Google. Monitor the blog and find out what’s working and what you can ditch if the traffic not moving up.

#6 Use Google Local Business

In order to gain a local audience, submit your site to Google Local Business. Google will not only provide you website promotion ideas, but they will even allow you to register your business information that to for free. You can even add pictures, include promotional offers, and even submit mobile adds. The best thing about Google Local Business page is the way in which information is displayed. It will show right above the rest of the normal search result information and provides your business a much larger online presence.

If you are still skeptical regarding your decision to promote your website just by youreslf, then it is a good idea to contact online marketing agencies for help, because it might take time to learn how to promote a website. Still you need any additional information on how to promote a website, you can mail me your queries regarding the same.

All the Best :)

Contributed by Tejaswini Ranka, Digital Marketing Specialist

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