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The Advantages of Shopify Lead It to Become Popular For Businesses

There are many e-commerce platforms such as Magento, WooCommerce, PrestaShop, OpenCart, BigCommerce, etc. But Shopify is a preferred choice because of its advantages. So what are these advantages?
By Quora Contributor | EnvZone Media Associate
on October 21, 2019 | 3 min read
Image Credit: QuikTekInfo Services

Why is Shopify so popular? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

Hello.

Shopify is very popular and remains at the top of different platforms because it is a complete eCommerce platform that helps everyday people set up their own online store and sell products on multiple channels. From marketing and payments to inventory management and shipping – the platform handles everything you need to manage and grow an online store.

Who uses Shopify?

Shopify is used by all types of people – from local mom-and-pop shops to tech startups and global multi-million dollar businesses. Some of the biggest brands on Shopify.

Shopify Advantages Include:

Selling products on multiple channels

Shopify encourages you to make use of other potential sales channels to increase sales. Here are some of the supported channels with easy integration of products

Shopify “Buy Button”

With this feature, you can embed any product and add a checkout on your site. It’s a great tool to create a custom shopping experience for your visitors. Using the “Buy Button”, you can easily monetize your website or blog with just a single click.

Supports over 100 payment processors worldwide

Shopify comes with inbuilt payment services like PayPal, Amazon Pay or Apple Pay. Your store will also be able to accept direct payments via credit cards using Shopify Payment, which makes the shopping process smoother for your customers.

Excellent site performance

The TTFB (Time-to-first-byte) loading test is less than 300ms. That basically means that the store loads up really fast.

Sell both digital and physical products

Shopify allows you to handle both digital and physical products. They offer a free app that you can use to specify the types for your products.

Integrate your store with ShopifyPOS

You can integrate Shopify POS into your physical shop and the data will then be shared between the POS and your online store. With ShopifyPOS system, you can manage your sales, inventory, customer data, etc, online and offline, on a single platform.

Extensive self-help documentation

Shopify offers comprehensive self-help documentation that you can use to get started. It’s useful for beginners and experts alike with helpful information such as definitions for technical terms as well as setup guides.

Useful add-ons

The wide range of apps that Shopify has to offer makes them one of the more versatile eCommerce platform in the market. The Importify importing app is one of the best Shopify apps you can use for your online store.

Shopify abandoned cart recovery

Shopify abandoned cart recovery is designed to help you follow up with visitors who didn’t complete the checkout process. This feature used to be only available on the higher

Shopify plans but they’ve recently decided to make it available on all plans – absolutely a great benefit to users.

Contributed by Jon Blockstock, e-commerce and Content writer (2019-present)

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