Image credit: Western Pest Service

14 Effective Pest Control Marketing Ways Help Your Company Succeed

Pests are hateful things which people usually avoid. Therefore, it is difficult to mention them in the advertisement. To solve this problem, we will share 14 effective marketing ways for pest control business.
By Linda Au | EnvZone Staff
on August 18, 2019 | 8 min read
Image credit: Western Pest Service

Before creating and performing marketing strategies in your pest control company, you have to comprehend what value you are providing to your customers. You are an owner of a pest control business, so this is easy to determine, right? Your mission is exactly getting rid of pests. However, there are many businesses can supply products or services like yours. So " how to generate trust to customer choose your pest control company?". It is a difficult question because your products or services are relevant to pests what are hateful. They don't look like products of fashion, travel, or sports and marketing isn't easy.  Nevertheless, it doesn't mean that you can’t have a great marketing strategy to make a profit for your business. I’ve detailed 14 foolproof pest control marketing strategies and ideas to help your business developed.

1. Create an amazing website

The internet is where customers go to look for products or services that they need, and this is no different when it comes to searching pest control companies. If you want your business to grow and develop, you should manage your online presence by creating a website with an amazing design. A great website will establish your company’s credibility and it is a way to keep in touch of your company with potential customers. Because the website is the first interaction, they will judge your company through how your website looks once your website loads within 0.05 seconds. There are many available free and inexpensive methods to start a website and they are easy and effective than all you think. Indispensable things that a website of pest control company needs to have to compete with leading companies in this industry such as:

  • Contact information
  • Customer portals
  • High-quality attractive image
  • Intuitive navigation
  • Links to the social media page
  • Proof of success
  • Request online scheduling
  • Search function
  • Useful information resources such as pest library or a blog
  • Value-building statements

2. Optimize website for mobile

Let's create customer's convenience by mean of optimizing your pest control website for mobile. Because the internet on the phone is used than on computer by most people. Therefore your website has to be easy to use and accessible through mobile phone.

14 Effective Marketing Ways For Pest Control Companies-Body Image 1
Image credit: Bluecorona

According to the above picture, you can see that the number of people searches online the pest control company by mobile phone make up most percent. It proves that building a mobile-friendly website is important for your pest control company.

Main compulsory factors for your website has mobile-friendliness include :

  • Space of links and buttons ( distance is long enough for users don’t have trouble clicking buttons )
  • Text size ( size is large enough for users to read easily )
  • The page must fit the width of the screen
  • Device compatibility

3. Optimize everything for SEO

When searching online, most people click on the displayed results in the first list. So that SEO is incredibly valuable because it helps increase online visibility. There are a lot of factors affecting the rank of a page on the search results page, but the main factors include:

  • Domain age
  • Local keyword
  • Mobile-friendly websites
  • Optimized images
  • Optimized title tags and meta descriptions
  • Page speed
  • Quality backlinks
  • Quality of content
  • Schema markup
  • Social signals
  • Secured sites

4. Gather valuable reviews to build a reputation

When someone finding your business online it doesn't mean that they will choose your business. The mass of people always read reviews before deciding to buy something and they trust online reviews as much as personal recommendations. For this reason, unless you have some strategy to call for reviews, you will be in trouble.

Some direct benefits from gather customer's reviews include:

  • Engage with current and potential consumers
  • Maintain the reputation of pest control company
  • Increase the effectiveness of your paid advertisement
  • More valuable in the eyes of search engines

In addition, indirect benefit your business can get such as if there is a negative review from a difficult customer,  a good response will demonstrate your professionalism and how you deal with difficult situations. On the other hand, negative reviews create opportunities for you to solve problems and more and more comprehend customer insight to improve your business.

Let's begin in an easy way that is sending your customers a feedback email after the job is complete, create online command buttons such as "Review Us Now" or give mini presents to get valuable feedback.

5. Make a pest control blog with helpful content

In daily life, there are many problems that people do not know how to resolve and they use searching online information to optimize their life. Your business should take advantage of this habit, let's satisfy their information demand and turn them into potential customers by building a pest control blog with helpful content.

Visitors are exactly potential customers who have a lot of questions about pest control and your mission is providing answers for them. You have the expertise, experience, and knowledge and use them to create article contents being relevant to pest control on your blog. Some content you can write such as a pest library, recent news, and events that affect local homeowners, a DIY section, a bug bite identification chart. This way focuses on attracting customers to your website through the use of useful content. It is called content marketing strategy and there is no need to hope for someone stumble upon your site, potential customers will be willing to seek your blog as well as website thanks to content marketing strategy.

6. Social media marketing strategy

It is not just the young, most of all people use social media and everyone uses at least one account of social media. Among them, Facebook and Twitter can be great places to drive new visitors to your website and keep in touch with past customers. The best thing that social media can bring to your pest control company is very easy to start and it doesn't cost you money. Social media is a great tool to combine with other marketing strategies because you can use it to promote the contents of these strategies. Furthermore, it is a great way to humanize your brand and show people what your pest control company do is different from others. Therefore, pest control company should use social media to get several benefits such as:

  • Collect reviews (the best is positive reviews)
  • Run paid campaigns to attract customers
  • Drive traffic to your website through Facebook or others
  • Raise awareness of new products and services
  • Create your brand a personality
  • Show that you’re a company with good employees and friendly service

7. Take advantage video

Youtube is the second most popular search engine after Google and video can be attracted than normal text. Let's take advantage of this opportunity to shoot a variety of video about pest control in your marketing strategy experience. You can create videos with contents such as review and testimonial videos, company introduction videos, technician introduction videos, videos of jobs and what different types of pest damage looks like, videos that answer common questions. When using well this method, it will bring benefits that include:

  • Provide information for the consumers
  • Improve your SEO efforts
  • Increase customer's interaction with your website
  • Give your brand a personality

8. Optimize two hemispheres by infographic

People work effectively when knowing how to use both hemispheres. According to our research, 90 percent of the information transmitted to the brain is visual and is processed 60,000 times faster in the brain than text. That’s why people prefer to watch videos or infographics and it is easy to remember information from them. In the pest control industry, there are a lot of unintelligible complicated problems. So that, let's synthesize all complex information in brief infographic for customers to understand easily.

14 Effective Marketing Ways For Pest Control Companies-Body Image 2
Image credit: Western Pest Service

9. Pay Per Click

Pay Per Click (PPC) is a form of advertising that you pay for each click of someone who is searching type your product or service. The salient point of this advertisement that it has a prominent place in search results and you can use to remarketing. Strong points make PPC advertisement different from others include:

  • PPC can be turned on and off at any time
  • PPC is highly scalable, allowing you to increase or decrease your budget as you want
  • PPC is highly targeted, allowing you to show your advertisements for the top-converting keywords for your industry

10. Complete Google my business page

Google My Business (GMB) is a free tool from Google that allows business owners to manage their online presence across the search engine and its growing portfolio of utilities. On the other hand, it supports customers following issues:

  • Find your contact details
  • Immediately book your services
  • Read reviews written by others
  • See your working hours of your company
  • See your company location
  • See photos of your business and your work
  • See your posts and offers

Make sure that you fulfill the following information to optimize your GMB:

  • Your company’s categories
  • Your company’s description
  • Your hours of operation
  • Your current offers and discounts
  • Add the “booking button” feature for online booking,
  • Google posts
  • Images of the company
  • The answers for frequently asked questions

11. Email Marketing

When getting someone's information contact including email, it doesn't mean that they will become your current customers. But it doesn't mean you lose them forever, too. You can always get them back by email marketing strategy. Because the first work of 66 percents of business leaders is checking email in the morning. For this reason, the pest control company should send an email with content such as greetings, inspiring stories, information about your company or pest control industry as well as advertisement and more other to keep in touch with past customers and nurture potential customers.

12. Start networking with the business card

Any meeting is also an opportunity to promote what you do and you must be always ready to talk about your company and the services you provide. After you had conversations with potential customers, you definitely want they remember your pest control company so you make sure to carry business cards with you. This is an inexpensive and professional way to impress and affirm professional business.

13. Follow-up with your potential customers

When your potential customers contact you and ask for information about your products or services, it means that they are looking for the best choice. They could contact with your competitors and your work is now making your pest control company stand out competitors.

To fulfill this purpose, you have to collect all important contact information of potential customers who contacted you to follow up with them easily. For all businesses, namely pest control companies, only a simple email or phone call is enough to demonstrate your professionalism. Customers may not remember your staff, your products or services but if you remember them, your customer service will shine your pest control company.

14. Leverage your current customers for coming back business and referrals

Sometimes, future customers are past customers again. Because pest control can be seasonal with different pests showing up during different times of the year. As the season’s change, there may be new pests that your clients need assistance dealing with. Therefore you need to communicate and keep in touch with past customers by sending them a periodic email after the job is done. In addition, emails in the future can contain contents about promotional offers, discounts of services for the current season.

Conclusion

Above marketing strategies will help you develop your pest control company but you shouldn't use all methods because of consuming many costs. Yous have to consider resources which your business has to choose suitable strategies. After performing marketing ideas, you should measure productivity and evaluate the attitude of the customer to change strategies flexibly. On the other hand, customers are usually loyalty with impressive business. Therefore, your pest control company not only supply core value but also must supply added value to satisfy customer demand. If your good products and services together with effective strategies, your pest control company will maintain sustainable development.

This article is also credited to Betsy McLeod, Greg Summy, James McGowan and Kiley Johnson

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