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6 Key Factors Which Business Owners Should Consider Saving Costs

In order to keep your profits up, one of the common ways is saving costs. Here are 6 factors in which you can reduce your business costs and improve your revenue.
By Linda Au | EnvZone Staff
on March 01, 2020 | 8 min read
Image Credit: DSW & Kari Geha Photography

There are a variety of different reasons to save costs for your business, but the key reason is maintaining the business. When considering the below factors, you can have some solutions to resolve this problem.

#1: Production and Equipment

Negotiate with vendors

Business owners can save money on office supplies by contacting vendors to let them know you are price shopping. Except for the pool of traditional vendors, large discount suppliers such as BJ's, Amazon or Wal-Mart can be one of the best choices.

What you've paid to your vendors does not have to be the last word on what you continue paying. In the end, vendors want to stay in business too. In fact, many of them are willing to negotiate lower prices rather than lose a regular client. In other words, you certainly won't lose anything by trying, and you may save several hundred dollars off your monthly operating costs.

Buy in bulk

Analyze your current spending on the ones that are purchased randomly or at middle-man suppliers. Check into the previous buyings and see how much you could save on frequent-use items. From the change in the way of spending on office supplies that you can save a lot of money. You should switch to buying only the cheapest deals, purchasing from bulk warehouses or online suppliers to cut costs on both the product costs and shipping costs.

Cut production costs

Cutting material costs and optimizing resources are essential tasks for a business owner. Some ways to complete these tasks:

  • Try selling leftover cardboard, paper, and metal instead of sending it to the recycling center. Besides, take full advantage of your waste to create other products.
  • Getting the most out of your production real estate including centralizing or consolidating the necessary space for production. Lease unused space to other businesses or individuals — it can be as small as an office or as big as a warehouse space.
  • In order to adjust and optimize the use of available resources, you need to track and measure the operational effectiveness of your business. Set performance parameters that reflect your efficiency goals and offer incentives when those goals are met.

Go green to save green

As for the environmentally friendly goal, you have to pay for the energy your business uses, so if you can reduce energy use, you can also cut down your costs. 

#2: Marketing Strategies

Modernize marketing efforts

Except for, paid advertisings that are working, you can consider some cheaper alternative:

  • Collect customer e-mail lists and implement a referral program. A recommendation from a current customer is far more likely to result in a sale than normal marketing
  • Network more, advertise less. Clients are more likely to believe a business with a face they recognize
  • Reduce marketing costs by doing more in-house
  • Increase social media use

Cut traditional advertising in favor of low-cost alternatives

This is a common move for small businesses and thanks to the variety of Internet marketing and advertising options, you can reduce traditional advertising costs and still approach customers. So now typically, public relations as a much more economical and more productive form of advertisement. You can use the expertise to appear as trustworthy sources in publications and media outlets. Besides, you should stop paying for advertising and focus on inbound marketing as well as achieving flying colors by using SEO techniques on the company's website and creating YouTube Videos, etc. Furthermore, it is undeniable that guerrilla marketing can be one of the ways to make your business recognized and save your money.

Create partnerships for marketing

The creation of partnerships with new companies helps reducing costs and increase the scope of promotional efforts. For instance, given up print and radio advertising and focused on related alliances are great choices.

#3: Operation

Get sponsors for events

Friendly and interesting events could be a great attraction for both old and new clients. In fact, many companies rely on regular events, from galas to seminars, to expand their customer base. Get sponsors who will help carry the expense of events in exchange for some form of advertising within the event. And if both event organizers and small business sponsors are in related areas, it can be a good exchange for the two.

Comprehend customers

From the particular business's viewpoint, if you know your customers well enough to know where they actually go online, you can focus on your online marketing efforts there instead of distributing your resources across an entire field of Internet options. Or else, if you know what your customers like, how they respond, what they want, and what they'll spend, you will remove all other options from your budget. By eliminating useless options, the contribution spent is more focused and set to garner better responses. Therefore, you not only save your money initially but also produce more interest from what you invest forth. Operate (save time).

Simplify your distribution process

The best way to launch a business is by continually improving and constantly attend the distribution process in your own business and find ways to simplify or eliminate the processes related. Make sure all of your forces focus on the company's strength and successes of smart deals to keep your business moving forward.

Keep your meetings lean

On-site meetings can be costly for the pricing of travel and hosting, and even virtual meetings cost you in terms of billable hours or salary costs. In other words, if employees are sitting in a meeting, instead of producing work or getting new clients, that means you're losing money. You can't eliminate meetings entirely, but you may limit the number of people attending the meetings by keeping client meetings to the lowest head-count possible.

Manage time strategies.

Optimizing productivity effectively helps to reduce the cost of doing business by saving time and dollars.

  • Some apps such as Focus Booster or Rescue Time can help employees focusing on tasks, minimize distractions and limit access to time wasters.
  • Using software such as Paymo and Toggl to track employee time usage, time spent on different types of work activities or projects and billable hours.
  • Estimating for a reasonable amount of time to finish certain types of activities or tasks. Offer incentives for meeting or exceeding those expectations.
  • Planning business activities and ask employees to adhere to the daily or weekly schedule.
  • Arrange a predetermined block of time for meetings and make it clear that you expect participants to be on time, to stick closely to the agenda and to wrap up at the appointed time.

Focus on quality

Customers often make the decision of purchasing through referrals and repeat purchases. Therefore, you must improve the quality of products or services to charge higher prices. It means higher revenue and a healthier bottom line.

Narrow your focus

One of the most effective strategies for improving business is narrowing business focus such as limiting the types of services and projects. Besides, another way to narrow your business focus is to subcontract. Instead of turning away business, let's maximize capacity by subcontracting pieces whenever possible. More projects equal more revenue, while subcontracting equals lower expenses.

Cut down on maintenance

This is a common issue in the total cost of businesses: cleaning service. Think carefully! Do you really need a daily cleaning service in your office? In fact, staff can handle by themselves. They can empty their own trash and the cleaning service can come in weekly rather than daily. In other words, reduce the frequency of maintenance costs, you'll save money without completely cutting the maintenance or necessary services completely off.  

Review all expenses

From a business development viewpoint, you can totally incline towards this smart business practice. However, it's often overlooked until tough economic times force you into. You should analyze all the company expenses to reduce anything unnecessary. In fact, cutting down on ongoing expenses might add to considerable savings over the long-term. For example, if you save a few pennies in shipping on each product the savings fall to the bottom line and can add up to become big money.

#4: Real Estate

Make the most of your space

Consider the current use of physical space is an essential task not to waste space. Overflowing storage, too many supplies, piles of paper files and inefficient placement of furniture and equipment are common space wasters. To resolve this problem, you can consolidate or centralize the different functions or departments of your business, use space for dual purposes.

Negotiate with your landlord

Renegotiate the lease will save considerable costs and save on one of the biggest expenses that small businesses face. If prime retail space is important for your business, start asking for a better deal and cutting down on your budget-buster.

#5: Human Resources Management

Maximize employees' skills

Business owners must assess the usage of employee experience and skills to delegate with the most skill and efficiency in those areas. One person must be in charge of a variety of tasks, but it is quite necessary to consider exchanging some of those tasks with other individuals who show greater efficiency.

Hire smart

There is no gainsaying that an experienced employee often requires a higher salary than a fresh one. If you're going to publish a job ad, delete the line that says "You must have X years of experience" and replace it with "Fresh graduates are welcome to apply." If you use this method and hired developers who had just finished colleges, you can gain a monetary advantage by offering entry-level salaries and benefit from having employees who are "up-to-date on the latest technology...often nimbler and eager to learn."

Cut down on employee time

Business owners can reduce the workforce to a four-day workweek, which often works better for employees as well as business owners. By this, the business can increase savings and operating expenses, together with lower salary costs in general.

Get interns

Hiring marketing interns from local schools will help cutting way back on expenses from salaries to benefits to office space in comparison to the total costs in case they use full-time employees. Furthermore, if you can combine this strategy with telecommunications, you'll tackle a lot of work for a fraction of the cost.

Reward your profit-makers

Small gifts and prizes for profitable behavior from employees and clients of your business is a great technique to keep the revenue remaining stable. For example, little gestures, such as an occasional free lunch or treat, to boost employee spirit and keep the work environment positive. Or perhaps, granting bonuses to employees who reach certain sales or productions required and offering deeper discounts or value-added packages to your most loyal consumers.

By this little proactive approach, if you're spending a little money on the people who do the best work for you, or purchase the most product from you, you're simply investing in a relationship that will generate double, maybe triple the profit for your business.

Outsource

Employees are essential to getting work done. Nevertheless, employee costs, from salaries to office space, benefits and insurance, could be the biggest problem for small businesses. You not only negotiate lower prices with consultants but also benefit from more various experience in ranges of expertise.

Most of our small business clients are happy with the on-demand subscription packages for website development and management of digital marketing activities. The solution has helped them raise the level of competency since they have a team help them grow.

6 Key Factors Which Business Owners Should Consider Saving Costs-Body Image 1
Courtesy: EnvZone

#6: Technology Adoption

Harness virtual technology

Operating in a virtual manner is one of the ways to reduce business costs:

  • Virtual meetings help saving travel expenses and virtual offices can dispense with the need for physical space. However, personal contact should not be eliminated, save it for the instances when it's most beneficial.
  • Technologies such as Google docs or Basecamp can centralize business documents and product collaboration as an alternative to paper documents and meetings.

Live in the cloud

Frugal marketing counselors will provide you with a cloud-based solution right away, but small business owners actually recommend the same strategy. You can choose cloud-based software, "such as Salesforce, PayCycle, and Staffmate, where you pay per annual user, rather than needing to purchase and maintain expensive software in-house."

Embrace telecommuting

It is telecommuting that not possible for all businesses or all employees within a company. However, it will be a huge saving when you can do that. Keeping things virtual enables small businesses to avoid office space expenses and focus on production with minimal costs. If you can't convert all your employees into a remote working situation, try converting at least some of them.

Conclusion

Every business is different. Therefore, ways to save costs cannot be the same. However, it’s virtually certain that your business ledgers contain at least some financial elements needing to be cut. 6 factors which you have just looked through with the relevant information, they can help you know how to save costs effectiveness. Besides, maybe it is hard to avoid unexpected problems while cutting costs. Leave your comment below if you have archived any factor above, we would love to know how that impact your business.

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